The Institute of Cognitive Modeling consulted the United National Movement Party of Georgia on social technologies and digital strategy
During the parliamentary election campaign, the team of the Institute of Cognitive Modeling consulted the United National Movement Party of Georgia on digital strategy and social technologies.
The terms of cooperation were set out in a memorandum concluded between the two organizations.
«Our company has extensive experience in social technologies and digital campaigns. We are working to improve the quality of communication technologies for politicians, government agencies, and public organizations. We were happy with this opportunity to share our experience at the international level and to strengthen the communication of the United National Movement Party,» said Viktor Berezenko, founder of the Institute of Cognitive Modeling.
The press service of the United National Movement Party reported that together with the Institute of Cognitive Modeling, the party worked on creating conditions for the exercise of the right of voters to access information about the program and activities of a political force through digital tools and social media. Among other things, the Ukrainian company researched the public opinion of voters and adapted messages and formats for transmitting information to target groups.
«We have a certain set and system of social tools that work independently of objects and territories, but only require adjustments and adaptation to individual projects. We are very pleased that our team was able to demonstrate systematic work in cooperation with Georgian partners, where political and social processes are quite active now,» said Svitlana Paveletska, CEO of the Institute of Cognitive Modeling.
The Institute of Cognitive Modeling provides communication support to the Ministry of Digital Transformation of Ukraine and the Ministry of Health of Ukraine on the issues of coronavirus. In partnership with Facebook, the information campaign on the coronavirus pandemic covered 15 million Ukrainians, and in cooperation with Google 6.7 million. ICM has created the largest Viber and Telegram community «Coronavirus_info», which has 3,5 million followers. The Institute also launched the #zalyshaysiasvidomym information campaign, created the national platform for a free psychological support «Tell me» and the Viber community «School_info».