«It seems» online platform for victims of domestic violence

The Institute for Cognitive Modeling, together with the Masha Foundation by Masha Efrosinina and Ukrainian Red Cross Society, joined forces and on February 2, 2021, announced the launch of the all-Ukrainian educational campaign to counter violence «It seems».

"Hear this silence." Masha Yefrosinina encourages everyone to pay attention to the problem of domestic violence.

Project goals

  • Form the belief for all victims that violence should not be tolerated
  • Develop general public understanding that domestic violence is not a private matter of those involved, but a common problem, the solution of which concerns everyone
  • Raise awareness of victims about the algorithm of actions, once a violent event has occurred
  • Form a social disapproval of cases of violence

The team of the Institute for Cognitive Modeling has developed a communication strategy to overcome the problem of domestic violence.

The main stages of the campaign:

  • Launch of an online platform «It seems» in the format of a diary, on the pages of which victims of violence can tell their stories anonymously or read the stories of those who are also going through a difficult moment.
  • Creation of the «Stop Abuse Ukraine» community in Viber with information about the situation with violence in Ukraine and the world, its varieties, ways of manifestation, as well as hotline numbers.
  • Launch of an outdoor campaign in April 2021 calling for not to be silent about the fact of domestic violence.
  • Development of a series of thematic visuals on the eve of the boxing match between Oleksandr Usyk and British Anthony Joshua.
  • Launch of a digital campaign against domestic violence #ItDoesn´tSeem together with StarLightMedia and with the support of the Red Cross Society of Ukraine.

The campaign brought together 10 videos in which Masha Efrosinina, the ambassador of the «It seems» project, and other famous people read the stories of the victims from the «It seems» platform and called for entering 2022 without violence.

"Hear this silence." Masha Yefrosinina encourages everyone to pay attention to the problem of domestic violence.

What can you use the platform for?

  • Finding hotlines as well as resource contacts for receiving necessary assistance
  • Sharing your own story anonymously

Social media of the project