The Institute of Cognitive Modeling will consult Kyiv Live and Odesa Live TV channels

The Institute of Cognitive Modeling will provide consultations to Kyiv Live and Odesa Live TV channels on the development, program strategy, and creation of a portfolio of digital products. This was revealed by the press service of the ICM.

«The team of the Institute of Cognitive Modeling deals with social technologies and the interaction of our clients with the mass consumer. Therefore, media consulting support is a logical continuation of the Institute’s strategy. In addition, psychology and research, which are our basic tools, are the basis for TV and digital resources. I am confident that we will be able to show a high result here,» said Viktor Berezenko, founder of ICM.

«Our personal goal in this project is to create a highly professional, quality television product with a high part and position in the rating. The potential for the development of Ukrainian regional media is very high. We will create a product that meets the interests of the local audience. At the same time, in Kyiv, in particular, there will be competition with national channels, because, through the capital’s news, viewers will learn about national-level events,» commented Dmytro Tsarenko, founder of ICM.

He also stressed that the ICM team has a vision of how to make channels trendsetters, and announced the presentation of an updated development concept in the near future.

«We met with the team and promised them changes. Evolutionary in form, but revolutionary in results. Within a year, we plan to increase the share of Kyiv Live by 20 times, and digital projects will become one of the most influential in the country,» said Svitlana Paveletska, CEO of ICM, who joined Viktor and Dmytro as a third partner in the project of cooperation with TV channels and digital resources Kyiv Live and Odesa Live.

The Institute of Cognitive Modeling provides communication support to the Ministry of Digital Transformation of Ukraine and the Ministry of Health of Ukraine. In partnership with Facebook, the information campaign on the coronavirus pandemic covered 15 million Ukrainians, and in cooperation with Google 6.7 million. ICM has created the largest Viber and Telegram community «Coronavirus_info», which has 3.5 million followers. The Institute also launched the #zalyshaysiasvidomym information campaign, created the national platform for a free psychological support «Tell me» and the Viber community «School_info».